Are you struggling to decide whether to invest in SEO or PPC campaign? You’re in the right place! Here’s a detailed explanation of their pros, cons, and when to use which marketing strategy to benefit the most.
There is always a question in people’s mind, “Which is better among SEO and PPC?” Well, the answer to this question cannot be given in a few lines, as it depends on various other factors like your current situation, marketplace, and objectives.
According to our experience, of almost a decade in this industry, an organic search delivers a more profit at a better cost for every lead than other paid search when implemented correctly. However, new players might find it a bit tricky getting started with SEO, whereas paid search can provide a more optimized strategy for marketing when implemented correctly.
In the end, all your profits and losses depend on your digital marketing strategy. Knowing about your targeted audience and how they make use of the internet can be a crucial feature in deciding whether to choose organic search, paid search, or a combination of both marketing strategies.
This post has a detailed discussion of the pros, cons, and differences between SEO and PPC. Further, there are a few tips that will help you choose the right marketing strategy for your business.
SEO vs. PPC
There are two fundamental differences between SEO and PPC:-
- The paid advertisements are displayed over the organic listings impacted by SEO, at the top of the page.
- Theorganic trafficthrough SEO is free, while traffic from PPC comes at a cost.In some cases, SEO and PPC give the best output when incorporated and adjusted strategically.
SEO or PPC?
Let us answer this question by taking aunique circumstance of a given business into thought.
With a little expenditure or some DIY SEO, a hyper-local business with less competition and just a few lead requirements can observe a good visibility score in organic search results. Whereas, another e-commerce that has competitors such as Amazon, eBay, and other significant online businesses is likely to observe a lower rank in the organic search results. (For the time being, at least).
Are you in search of more leads? Do you want to survive in the long run? Do you have a lot of obstacles on your way to website authority? How is the competition in the organic search? What is the cost of a single click in paid search?
A clear short and long-term objective and a robust digital marketing strategyare necessary for settling on SEO or PPC choice here.
SEO and PPC
Let’s look at both SEO and PPC. Both of them have pros and cons but work best when implemented together. When executed concurrently,SEO and PPC can drive results that are much higher than their component parts.
Following are a few benefits of implementing SEO and PPC together:-
- Conversion data and keywords can be used in organic search from PPC.
- Targeting the clicks in paid and organic search for high-performing keywords can result in an increment in the website traffic.
- Low converting keywords and high-cost keywords can be transferred from PPC to organic search.
- Results of A/B testing of landing pages and ad copy can be taken into your organic listings.
- Remarketing permits to remain in front of the visitors after a little push via organic search.
- You can test your keyword strategy in PPC before setting long haul SEO plans.
- By using commercial keywords, you can target the audience at each stage of the customer journey.
- Boost your confidence and awareness by having good organic and paid visibility.
Based on our experience in this field, a strategy that incorporates both SEO and PPC is the ideal plan. An improvement in both channel’s result can be observed by implementing both organic and paid search in one strategy. This won’t go true with every business, but to see higher growth and aggressive marketing, you must build a holistic search engine strategy.